![Feature image information sharing](https://i0.wp.com/evanschambers.com/wp-content/uploads/2021/10/EAC-Blog-techtalk-Lean-UX-2-min.png?fit=300%2C157&ssl=1)
Business
Information Sharing Needs Good Marketing
Corporate marketing has some parallels to the information sharing challenge in America. Just as the perfect product will fail without a strong marketing strategy, the perfect information sharing initiatives will fail without buy-in from the government entities who are being asked to share.